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News from the club
News from the club, nr 2
Greenyard marks the start of a new era in Maaseik
Maaseik, Belgium, November 18, 2018. A new era has begun for Volleyball in Maaseik. After competing for 33 years under the name of Noliko, the main sponsor – and, as a result, the club as well – have changed their name. Therefore, European fans will have to get used to Greenyard MAASEIK, the denomination now used by the team based in the city at the border between Belgium and the Netherlands. |
News from the club, nr 1
NOLIKO Maaseik will become GREENYARD Maaseik
Maaseik, Belgium, June 14, 2018. NOLIKO Maaseik will become GREENYARD Maaseik Let’s go back to 1985… The Berlin wall still standing. Gorbatsjov becomes the strong man in the Soviet Union. At the final of the European Cup I (between Liverpool and Juventus) we witness the ‘Heysel Stadium disaster’. 17 year ‘old’ Boris Becker wins his first Grand Slam at Wimbledon. Joop Zoetemelk becomes cycling world champion at the age of 38. The CCC and the ‘Nijvel Gang’ bring terror and fear to our country. The ‘Red Devils’ qualify for the football World Championships thanks to a header by Georges Grün. All this in 1985. And almost forgotten: SCANA-NOLIKO becomes main sponsor of volleyball club Maaseik… That was 33 years ago… At that time, Maaseik was already playing for 10 years at the highest level, but with a new sponsor also came the prizes : vice champion and cup winner! The start of an incredible success story, and a name known as far as in Novosibirsk : NOLIKO Maaseik ! NOLIKO (canned food from North-East Limburg) was founded in 1964 as a cooperation of local farmers. In 1980 it merged with Scana (Hulshout) to become Scana-Noliko. The company continued to grow on its own until in 2011 when together with other companies in the sector of vegetables and frozen food, it became part of GREENYARD, a worldwide market leader in fresh, frozen and processed vegetables and fruits, flowers, plants and growing media. The name of NOLIKO disappeared, and the site at Bree is now known as GREENYARD PREPARED Belgium. It will take a while to get used to it, but after 33 years, and in close consultation with our main sponsor, volleyball club NOLIKO Maaseik will start the new season as GREENYARD Maaseik. GREENYARD confirms its long lasting commitment: the company wants to make a relevant contribution to local social development and wishes to focus specifically on culture and sport. Sport contributes to good health: a very important aspect in the vision and mission of GREENYARD. The mission for volleyball club GREENYARD Maaseik is twofold: on the one hand to remain a major force in Belgium and in Europe, and, on the other hand, to invest in an exemplary youth education. Young people look to top athletes, and GREENYARD would like to associate their name with a positive educational and training project. |